6 Key Guidelines from UCPMP (Uniform Code of Pharmaceutical Marketing Practices) for Ethically Marketing to HCPs
UCPMP (uniform code of pharmaceutical marketing practices) code is a voluntary code issued by the Department of Pharmaceuticals. It serves as guidance to the industry for marketing practices and promotional activities for Indian pharmaceuticals and medical devices companies.
•Dos and don’ts while promoting drugs claims and comparisons
• Mandates for marketing content
• Sample distribution guidelines and essentials
• Medical representatives’ code of conduct and compliance
• Don’ts of gifting
• Maintaining professional relationship with HCPs
Check out this quick synopsis video highlighting the above to help you better while creating your marketing, medical education and sales plans.
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