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Guidelines from UCPMP

By 12 March 2022November 7th, 2022No Comments
UCPMP

6 Key Guidelines from UCPMP (Uniform Code of Pharmaceutical Marketing Practices) for Ethically Marketing to HCPs

 

UCPMP (uniform code of pharmaceutical marketing practices) code is a voluntary code issued by the Department of Pharmaceuticals. It serves as guidance to the industry for marketing practices and promotional activities for Indian pharmaceuticals and medical devices companies.

Learn about:
•Dos and don’ts while promoting drugs claims and comparisons
• Mandates for marketing content
• Sample distribution guidelines and essentials
• Medical representatives’ code of conduct and compliance
• Don’ts of gifting
• Maintaining professional relationship with HCPs

Check out this quick synopsis video highlighting the above to help you better while creating your marketing, medical education and sales plans.

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