This case study elucidates Docplexus’ strategic methodology for devising and executing a holistic digital framework aimed at addressing the impediments faced by consumers in embracing nutritional supplements for their children.
Key Objective
To address parental apprehensions about branded nutrition supplements by leveraging common touchpoints like healthcare professionals (HCPs). HCPs could advocate and educate parents about the advantages of these supplements compared to home-cooked foods.
Learn how we resolved this brand challenge by planning and executing a holistic digital approach to overcome consumer challenges in the adoption of nutritional supplements for children.
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