Digitization and technological advancements have many applications in healthcare. Key stakeholders like physicians, patients and drug manufacturers are adopting digital technology for varied purposes like accessing health information, creating better medicines and remote patient monitoring. Wearable devices, telemedicine and augmented reality are a few of the technological advances in medicine that will change healthcare delivery for the better.
The pharma industry is excited about the opening up of digital channels of marketing to physicians. Digital marketing campaigns lead to optimization of resources, targetted initiatives and analytics-driven efforts. Third-party digital platforms are highly preferred due to their neutral setting which builds trust and allows for transparency. Such platforms are the best avenue for ethical promotion of pharma’s offerings.
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