The whole world is reeling under the outbreak of COVID-19. Vaccines will take their own sweet time to come up. The available drugs aren’t giving the much-needed assurance for a complete prophylaxis of the disease.
Having actionable insights into our community of 3,50,000+ doctors, we are well aware of their current mindset. We have been continuously sharing medical materials, perspectives, and advisories related to COVID-19 on our platform via remote webinars, KOL interviews, medical updates, infocenters, etc.
In other words, there are digital or virtual solutions that can be leveraged, especially in times like these. Pharma marketers need to take notice of such solutions, given the fact that their offline marketing strategies and initiatives are getting derailed.
On 29th March 2020, we were joined by IMPA (Indian Medical Pharmacologists Association), who is our knowledge partner, for a remote, multi-location webinar. The central theme was “COVID-19 Management From Pharmacologists Perspective”.
The participants included Dr. Natesh Prabhu (President IMPA), Dr. MUR Naidu, Dr. Azihil Arasan, Dr. Bikash Medhi, Dr. Subhrojyoti Bhowmik, and Dr. Damodaran, based out of Tiruchirappalli, Hyderabad, Chennai, Chandigarh, and Kolkata, respectively.
Here is the entire video of the webinar:
In case you want to watch the video later, here are the key points that were discussed:
i) Available drugs in the published literature which don’t have any approval tag for COVID 19.
ii) The role of Vit C, Zinc supplements & pre-pro biotics in enhancing the immune system.
iii) Role of Clinical Pharmacologists as a part of the COVID 19 Taskforce team.
iv) Hydroxychloroquine in COVID-19 management – PK/PD and clinical evidence.
Given the mindset of HCPs in the current scenario, we received a tremendous response for the webinar. It was viewed on our platform by 450+ community members, and 50+ HCPs asked their questions pertaining to the use of Hydroxychloroquine, Bioelectromagnetism, Azithromycine, etc, to cure COVID-19. You can see a few of the questions in the image below.
We aim to fill the information gap as much as we can during COVID-19, and with that intent we will be conducting more of such webinars in the coming time.
About IMPA
Indian Medical Pharmacologists Association is an association for medical pharmacologists to interact and disseminate the knowledge of clinical pharmacology and therapeutics. IMPA is the only association exclusively for MD/DM/DNB Pharmacologists in India.
Docplexus – Pharma’s Trusted Marketing Partner
Docplexus is the largest digital network of doctors in India & a trusted marketing partner of pharma & medical device companies. We empower our industry partners to meaningfully engage with the medical community through data-driven, evidence-based marketing & brand management solutions such as Infocenters, Mindset Analysis, KOL Webinars, Sponsored Medical Updates, Online CMEs & more.
You can reach us at: sales@docplexus.in/ +91 9881969598
